Superflora - Eye for detail

Superflora started in June 2008 as a separate entity within the Dutch Flower Group with the goal to specialize and to supply specific retailers in the United Kingdom. Short lines of communication, focus and quality are keywords at Superflora. Superflora is a young company but with a bright enthusiastic international team that together have a wealth of experience in floriculture.

Superflora believes in attention to detail and going that little bit further to make our products work in the marketplace through the following tactics:

• Flexibility & pro-activeness
• Cost reduction in the supply chain through innovation;
• Local & Global sourcing bespoke for each customer;

Superflora has their own production team housed in the United Kingdom. Here they produce both band and hand tied bouquets across the full range of price points.

The experienced team of Superflora sees a lot of opportunities in the near future to increase their market share and improve the relationships with her customers. "The growth of our product lines and market share figures speak for themselves and show the added value of Superflora".

Core activities
Supplying flowers and plants to United Kingdom retailers.

Number of employees
20

Market
United Kingdom

Clients
Retailers

USP’s
Focus, specialise, quality, innovative, enthusiastic and ambitious.