Focus on specialization & increased scope

Our strategy is to have specialized companies for all sales segments in the flower and plant trade. From modern wholesale to supermarkets, garden centres, discounters, and patrol stations. Our companies all aim to be the best in their specific segments. The increased scope we achieve as a group gives our clients, suppliers and subsidiaries significant benefits.

Increased scale is thus a second element in our strategy which allows us to invest wisely in people, IT logistics, buildings, quality, sales concepts and sourcing. We can also innovate more effectively in all those areas where we can convert the benefits of innovation, into positive advantages for our partners. "We feel at home in the globalized flower and plant world. Production and trade volumes are growing and we see this as offering benefits and opportunities. The combination of increased scale with ambition strengthens our place in the market."